We are non-conformists merging tradition with innovation to redefine bakery culture. Cereal is your innovation hub, where chefs, bakers, entrepreneurs, and brands transform unique ideas into real products. It’s a hub for exchanging trends and top experiences from the global bakery scene. A place to discuss, share, and innovate together.
Innovation is in our DNA. It has shaped our past and forged our future. Rooted in a family of traditional bakers from Castellterçol, we are committed to preserving and enhancing this heritage for a better tomorrow. Our bakery upholds traditional techniques, while our Academy serves as a platform for sharing this knowledge with bakers worldwide.
We aim to make people’s lives easier, healthier and happier. We produce excellent products that generate 0 CO2 emissions and upcycle wasted food into new, innovative ingredients for our breads, prioritizing responsible sourcing and practices. We shape our future, and it must be green.
$114M
Investment in R&D and Technology in 2023
6
R&D Centers
+480
New products launched
1,500
Annual R&D Projects
+60
Specialists working in our Innovation Labs
+300
Innovation Day Events
We are dreamers, dough lovers, mavericks, artisans, wild souls, innovators, believers, game changers, and experts. Tradition runs through our veins, and innovation races through our brains. We are bakers dedicated to learning, unlearning, and relearning. A team thriving on talent, passion, and perfectionism. We are Cereal.
Our global innovation centers based in Europe, the UK and the US, preserve bread-making traditions and values while powering new products through research and development.
